BLNO Identity Study — Designed for Real Use

A speculative identity study of teams in BLNO. This isn’t a rebrand pitch. It’s a practical look at how Norwegian basketball logos perform in real use. Most were built for print. The game now lives on jerseys, screens, and in motion. This project looks at one thing: Recognition. How marks hold up at speed. At distance. At small sizes. And in imperfect use. Bærum is used as the primary case study to show a flexible identity system across primary, secondary, and icon marks. Other teams are explored selectively to test real-world scenarios. If it still reads, it works.